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Kevin Fitzgerald is an accomplished marketing executive who is Global Digital Marketing Manager at MacDermid Alpha Electronics Solutions, serves as adj. Professor of Marketing for Charter Oak State College and is the author of the 'Find 'em, Sell 'em, Keep 'em' marketing-strategy book series.
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Note: Kevin’s Blog and opinions do not reflect those of MacDermid Alpha Electronics Solutions, Charter Oak State College or anyone besides himself.



About Kevin Fitzgerald

My name is Kevin W. Fitzgerald and I've been in the marketing field for over 20 years. I'm currently the Global Digital Marketing Manager at MacDermid Alpha Electronics Solutions. I hold an MBA from the University of Connecticut, with a dual concentration in marketing and international business, and undergrad BA from Iona College.

I've written a series of marketing strategy books called the FIND 'EM, SELL 'EM, KEEP 'EM series and a series of children's books called TAILS OF CLINTON. I have an ongoing marketing blog focused on smart marketing strategies called EINSTEIN MARKETINGtm.

As an adj. Professor of Marketing, I currently teach MKT 220: the Principles of Marketing, MKT 310: International Marketing and MKT 315: Digital Marketing for Charter Oak State College, located in New Britain, CT. I've also taught non-accredited sales and marketing courses for several different firms, including Images East, Home Help Network and Basement Systems.

In addition, I've served on the Advisory Boards of MONSTER, THELADDERS and sit on the Board of Directors of the Connecticut Contractors Guild. I have won numerous industry awards including the Better Business Bureau's Business Integrity Award, the Holmstead Award, the Harvey Communications Award, the Pinnacle Award for Outstanding Practices and numerous CandE (Candidate Experience) Awards throughout the Americas, EMEA and APAC. During my tenure at Michael Page International, we've been ranked the #1 Executive Recruitment Firm in New York 3 years in a row, and we've been voted one of the best companies to work for in New York, Connecticut and Massachusetts.

In my 20 years of marketing experience, I've repeatedly demonstrated successes in diverse industries, including:

  • Successfully managing sales and marketing departments, as well as negotiating mulit-million dollar contracts and sales alliances.
  • Growing revenues 41%; increasing leads by 137%, customers by 65% & retention by 55% at a professional services firm.
  • Developing extensive international experience, including advertising/marketing in Canada, Europe, Asia, Australia and South America

I am proud to be accomplished, Six Sigma black-belt certified marketing executive with the proven ability to analyze products, services, markets, and growth opportunities, then introduce strategic and tactical solutions that improve competitive performance while increasing revenues, market share, and profits. If you have any questions, please contact me at info@KevinWFitzgerald.com.

 
 
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